Chesapeake Bay Fragrance is a wellness-driven home fragrance brand inspired by the calming influence of nature and coastal living. The brand was founded in 1994 by Mei Xu and David Wang, who started handcrafting candles in the basement of their home in Annapolis, Maryland.

From the very beginning, the focus has been on creating fragrances that support well-being, relaxation and balance. Today, Chesapeake Bay Fragrance is known for its soft, approachable scent profiles and clean, minimalistic design, making it a strong and accessible choice within the home fragrance category.

With a clear positioning between premium brands and entry-level products, the brand offers a compelling price-quality ratio and broad consumer appeal. This makes it particularly suitable for retailers looking to expand their assortment with easy-to-sell, wellness-inspired fragrances.

Interested in adding Chesapeake Bay Fragrance to your store?
We’re happy to support you in selecting the right assortment and positioning the brand within your store. 

Thanks to its accessible pricing, calming fragrance profiles and strong visual identity, Chesapeake Bay Fragrance performs well across a wide range of retail environments.

Get in touch with us to explore the possibilities or request more information.

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