Since 2006, WoodWick has stood out in the home fragrance market by combining refined design, long-lasting fragrance, and its iconic wooden wick that crackles as it burns. This distinctive feature offers a multi-sensory experience that sets WoodWick apart and creates a warm, inviting atmosphere.

At the heart of the collection are the elegant Hourglass Candles and the signature Ellipse Candles with Hearthwick® Flame. These designs combine carefully selected fragrances with a clean, modern look – ideal for customers who appreciate both aesthetics and performance. The crackling wick mimics the soothing sound of a fireplace, making each candle more than just a scent – it’s an experience.

A standout within the range is the WoodWick Trilogy Collection, which features three complementary fragrances layered in one candle. As the wax burns, each scent transitions smoothly into the next, creating a sophisticated and evolving fragrance journey. The Trilogy Collection is available in both Hourglass and Ellipse formats, and retains the signature crackling wick – offering customers variety, atmosphere, and visual appeal in a single product

With its blend of craftsmanship, innovation, and sensory impact, WoodWick – and especially the Trilogy Collection – offers retailers a strong, recognisable brand that drives engagement and adds premium value to any assortment.

The WoodWick® ReNew Collection is the brand’s most sustainable line to date, developed for consumers who value both performance and responsibility. Each candle is made with bio-based ingredients and a soy-coconut wax blend, offering the same rich fragrance experience WoodWick is known for – with a lighter footprint.

The stylish amber glass vessels are made from 55% post-consumer recycled glass, combining modern design with sustainable choices. ReNew also features recyclable, FSC®-certified packaging, and no added dyes – aligning with the growing demand for more mindful products.

With its clean look, natural materials, and signature WoodWick quality, ReNew offers a perfect balance between premium fragrance, visual appeal, and eco-conscious innovation – making it a strong addition to any retail assortment.

Each month, we highlight two selected WoodWick fragrances at a special promotional price. This recurring campaign helps you drive sales while allowing your customers to experience new scent profiles and the unique crackling ambiance of WoodWick. 

You will receive free promotional materials for both in-store and online use – making it easy to showcase the featured fragrances and create an immersive customer experience. 

As a retailer, you benefit from:

• Monthly discount on two popular WoodWick fragrances

• Ready-to-use POS and digital promotional materials

• Stronger brand presence through sensory storytelling

• An easy way to keep your assortment premium and seasonal